JetBlue Cultivates Market Conditions for Greener Growth
Shifting goalposts create more mayhem than momentum. Only predictable climate-related regulations can create stable conditions that benefit business.
JetBlue isn’t afraid to make the first move – in 2015, we were the first commercial airline to join the American Business Act on Climate Pledge in support of the Conference of Parties (COP 21), the "Paris Climate Conference." However, it’s industry-wide collaboration that’s going to get us there.
That’s why we jumped at the chance to meet with 100 like-minded organizations at the Roundtable on Sustainable Biomaterials in 2016. We’re now working together to cultivate a new market and standard for sustainable biomass and bio-based products.
“There are no silver bullets when it comes to finding the right renewable jet fuel, so we are reaching out for fuel partners to bring a better fuel to market.”
—Sophia Mendelsohn, Head of Sustainability, JetBlue