“JetBlue For Good” Launches with Month-Long Celebration
In November 2016, JetBlue For Good launched a daily contest to honor volunteerism and service. As part of Philanthropy Month, we recognized crewmembers and customers who are actively volunteering in their communities.
Throughout the month of November, volunteers entered for a chance to win $1,000 for the charity of their choice. They uploaded a photo or video highlighting their community service and shared their volunteer efforts on social media platforms using #JetBlueForGood. With two daily winners – a customer and a crewmember – we donated $60,000 to 60 different charities.
The month-long celebration culminated on Giving Tuesday, November 28, 2016. JetBlue partnered with DonorsChoose.org to surprise customers on select flights with the chance to impact classrooms in need by making a donation with charitable gift cards distributed midflight.
“JetBlue is spreading good deeds, one flight and one volunteer initiative at a time. JetBlue For Good combines giving and purpose by encouraging our customers and crewmembers to participate in at least one act of service. Imagine the impact we can make if we all participate in at least one act of kindness.”
—Icema Gibbs, Director of Corporate Social Responsibility, JetBlue